Everything you need to know where the money actually goes.

Not another dashboard that shows you revenue and calls it a day.

SMART CSV IMPORT

Upload, and we figure out the rest

Export your orders exactly as they come, from Etsy, Shopify, eBay, or anywhere else that gives you a CSV. For the big three, MarginMoose auto-detects which column is your SKU, order date, price, fees, shipping, and ad spend. Selling somewhere else? Map the columns once and we remember it for every upload after that.

Map your columns
“Item SKU”SKU
“Sale Date”Order date
“Item Total”Sale price
COST-OF-GOODS TRACKING

Enter your costs once. We remember forever.

The first time we see a new SKU, we’ll ask what it actually costs you — materials, sourcing, whatever you pay before it ships. Save it once, and every future upload uses it automatically. Only genuinely new products ever ask again.

Product costs
SKUNameUnit costBM-01Blue Mug$4.00RS-04Red Scarf$4.44
THE PROFIT DASHBOARD

Every number, broken down

Per product: units sold, revenue, platform fees, payment fees, shipping, ad spend, cost of goods, profit, and margin — sortable by any column. Products losing money are flagged in red. Winners and losers are called out automatically, and if you’ve got more than one period of data, we show you what changed and why.

ProductUnitsRevenueCOGSProfitMargin
Blue Mug (BM-01)200$1,800$900−$100−5.6%
Red Scarf (RS-04)90$1,350$400$59043.7%
AI INSIGHTS

Plain English, not another spreadsheet

After the numbers are computed — in code, never guessed — a short summary explains what’s hurting your margin and what to do about it, in language built for sellers, not accountants. The real numbers are always shown right next to it, so you never have to just take its word for it.

Blue Mug is unprofitable despite high volume200 units sold, $1,800 revenue, but shipping ($400) and ad spend ($260) outweigh the margin. Losing $100 overall.
Recommended: raise Blue Mug’s price by ~10–15%Or reduce ad spend — Red Scarf gets more revenue on less ad budget.
PRIVACY & TRUST

Built to be trusted with real financial data

Deterministic math, every time

Profit and margin are calculated the same way, every time, in plain code you could check by hand. The AI is never asked to calculate anything — only to interpret numbers that are already correct.

Your customers’ data isn’t ours

Customer names, emails, addresses, and phone numbers are discarded the moment a CSV is parsed — before a single row is stored. Nothing personally identifying is ever saved, logged, or sent to any AI model.

See it work on your own numbers.

Upload your first CSV for free
MarginMoose© 2026 MarginMoose. Built for sellers who want to know where the money actually goes.